A memorable opening of ICON with prominent national figures, marking the beginning of a new era of inspiration, innovation, and impact.

Are we too busy chasing trends to remember how brands actually grow? Mark Ritson brings his honest and refreshing style to this keynote on why the fundamentals truly matter.

The music industry has never been more dynamic – or more fragmented.

From makeup artist to founder of a multi-million-dollar beauty empire.

In today’s world, travel is no longer just about booking flights and hotels – it’s about the stories we see online.

The fashion industry has always been shaped by influence - but the sources of that influence have transformed.

Being a creator today means more than going viral—it’s about building something that lasts.

In an era where success is measured in viral hashtags and chefs curate their feeds as artfully as their menus, social media is the new spice in the culinary world.

Chiara Ferragni didn’t just ride the wave of digital influence—she helped create it.

What happens when a brand, an agency, and a creator get it just right?

Live events today don’t just reflect culture – they shape it, spark trends, and create viral moments that dominate the digital world.

Football today is more than a sport—it’s a global platform for influence, culture, and business innovation.

What if the next big influencer isn't human?

Cristina Ferreira is more than a household name—she’s a self-made media empire.

From sponsored posts to long-term brand building, the relationship between creators and companies is evolving fast.

What started with personal style evolved into a powerful voice – and an empire built on connection, creativity, and authenticity.

The future of social media is evolving at lighting speed, and it’s getting more dynamic and disruptive than ever.

Blending heritage, fashion and digital culture - to build a unique personal brand

Gen Z doesn’t just consume content – they shape it, remix it, and demand more from the brands behind it.

In today’s digital age, music artists aren’t just performers — they're shaping culture, building brands, and influencing global trends through social media.

Some people follow trends. Simon Cowell creates them. This ultimate icon, is an architect of modern influence.