Brand basics: Back to what actually works

June 4, 2025

Are we too busy chasing trends to remember how brands actually grow? Mark Ritson brings his honest and refreshing style to this keynote on why the fundamentals truly matter.

Brands, Marketing & Content

Brand basics: Back to what actually works

WHEN
June 4, 2025
WHERE
ICON Stage
ABOUT
Are we too busy chasing trends to remember how brands actually grow? Mark Ritson brings his honest and refreshing style to this keynote on why the fundamentals truly matter.
TicketS

At this conference

In an era where marketing is inundated with fleeting trends and digital distractions, we must remember the core principles that drive brand success. Renowned professor and brand consultant Mark Ritson brings his no nonsense style to this keynote on the fundamentals that truly matter - and why most marketers have forgotten it.

No jargon, no hype. Just the uncomfortable truths, timeless strategies, and proven techniques marketers need to hear. If you're serious about brand building, this is your wake-up call on what moves the needle.