Before social media turned everyday creators into influencers, he was building global icons from the ground up. With an unmatched eye for talent and a gift for creating culture-shaping moments, he didn’t just launch careers—he redefined what it means to have influence in the modern age.

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In this must-see conversation, Simon breaks down what it truly takes to build lasting influence—whether you're launching an artist, a brand, or a personal platform. From crafting emotional connections with global audiences to creating content that captures attention and builds loyalty, he reveals the blueprint behind some of the biggest entertainment successes of our time. 

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This isn’t just a look at influence—it’s a look at how it’s made.