
Business & Industries
Football today is more than a sport—it’s a global platform for influence, culture, and business innovation.
Business & Industries
As the game evolves, players are becoming powerful personal brands, clubs are transforming into media empires, and the business of football is reaching far beyond the pitch.
In this dynamic session, some of the most prominent figures in Portuguese football dive into how the sport is reshaping itself in the digital era. From athlete-led ventures and personal branding, to social media influence, global sponsorships, and business reinvention - discover how the modern football ecosystem is being built.
Whether you're in sport, marketing, or media, this talk will show you why football is no longer just about the 90 minutes.