Luís Correia

Luís Correia

(Speaker) Sports Executive

June 5, 2025

Thinking Football: The intersection of Sport, Influence, and Business

Football today is more than a sport—it’s a global platform for influence, culture, and business innovation.

Luís Correia is co-founder of Polaris Sports, managing the commercial rights of top-tier athletes worldwide.

Luís Correia joined Gestifute, the leading football player representation agency, in 2000. With a degree in Economics, he co-founded Polaris Sports in 2005 with Jorge Mendes — a company that operates in commercial rights management, sports consulting, and licensing — now a market leader. Its client portfolio includes some of the world’s most renowned athletes, connected to the most prominent global brands.