One of the first to turn fashion blogging into a movement. Today, she stands as one of the most influential figures in the Spanish-speaking digital world, with a brand that spans fashion, lifestyle, events, and media. 

Sharing the story behind her rise, the business strategy that powers her brand, and how she continues to lead in a space that’s constantly shifting. From curating a loyal community to launching her own agency and festival, she’ll reflect on what it takes to stay relevant, build trust at scale, and remain true to yourself in the spotlight. 

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This is an inside look at one of Europe’s most iconic digital creators—on influence, entrepreneurship, and the future of lifestyle media.