From dominating television audiences to launching her own fashion label, publishing ventures, and rising to executive leadership, Cristina has turned visibility into real influence—and influence into business.

In this one-on-one conversation, Cristina opens up about her evolution from presenter to powerhouse entrepreneur. She shares how she’s built a brand that moves across platforms, how she’s used social media to connect with millions beyond the screen, and how she’s navigated a male-dominated industry on her own terms. She reveals what it takes to stay relevant, trusted, and in control of your own narrative—while building a brand that’s built to last.

This is a rare and different look inside the mind of one of Portugal’s most iconic figures—on brand-building, leadership, and the business of being influential.