Brands, Marketing & Content
Gen Z & the new era of Influence: What brands need to know
WHEN
June 6, 2025
WHERE
ICON Stage
ABOUT
Gen Z doesn’t just consume content – they shape it, remix it, and demand more from the brands behind it.
Gen Z & the new era of Influence: What brands need to know
June 6, 2025
Gen Z doesn’t just consume content – they shape it, remix it, and demand more from the brands behind it.
TicketS
At this conference
As the most digital-native, values-driven generation yet, their influence is rewriting the rules of engagement.
In this session, our guest speakers unpack how Gen Z is pushing brands toward greater authenticity, activism, and cultural fluency.
From evolving content habits to the mechanics of trust, discover what it really takes to earn — and keep — their attention in the most effective ways.
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