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June 6, 2025
Gen Z & the new era of Influence: What brands need to know
Gen Z doesn’t just consume content – they shape it, remix it, and demand more from the brands behind it.
A leading voice of her generation, Yaël bridges the gap between brands and Gen Z through strategy, storytelling, and cultural insight.
At 24 years old, Yaël Meier is a co-founder of ZEAM, the leading Gen Z consulting agency in the DACH region. With a team of 30, ZEAM supports companies in attracting young people. Additionally, Yaël is a SPIEGEL bestselling author of the book Gen Z and has been recognized twice as a LinkedIn Top Voice and featured in Forbes' "30 Under 30”.
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