Cristina is a TV host, businesswoman, the current director of entertainment and fiction at TVI and a shareholder of Media Capital.
In addition to her television career, this year she created GIRA, a brand dedicated to the health, sexuality and wellness of all women. In her professional career as a celebrity and businesswoman, she has published four books, had a magazine of the same name for 10 years and has her own clothing and footwear CRISTINA brand. She is considered one of the most influential women in Portugal by the newspaper "Expresso" and the magazine "Executiva".
In 2023 she received the Excellence Award in the "Managers" category. In the digital area, Cristina Ferreira is one of the portuguese personalities with the most engagement on Instagram and the most spontaneous notoriety - Top Of Mind - in Portugal! She was recently included in the ranking of the 100 most powerful women in the country.