
Entertainment, Culture & Society
The music industry has never been more dynamic – or more fragmented.
Entertainment, Culture & Society
With global artists emerging from TikTok trends, indie scenes, and label pipelines alike, the question of who actually “breaks” an artist today is more complex than ever.
In this session, top voices from labels and radio explore the shifting balance of power in launching music careers. How do labels identify and invest in new talent in the age of instant virality? Is radio still a kingmaker in certain regions? And how are local cultures influencing who rises to the top?
This panel looks at the full ecosystem – from A&R to airplay – to unpack how artists find visibility, backing, and long-term success in a crowded landscape.