From building a personal brand to redefining tourism, the second day of ICON dives into fashion, food, live events, and the business behind today’s most influential names.
(Moderator) Pedro Santos Guerreiro / More to be announced
In today’s world, travel is no longer just about booking flights and hotels – it’s about the stories we see online.
Business & Industries
Ana Moura / Bruno Casanovas / More to be announced
The fashion industry has always been shaped by influence - but the sources of that influence have transformed.
Entertainment, Culture & Society
Loren Gray / Lucas With Strangers / Jessica Athayde / more to be announced
Being a creator today means more than going viral—it’s about building something that lasts.
Becoming an icon
Oriol de Pablo / More to be announced
In an era where success is measured in viral hashtags and chefs curate their feeds as artfully as their menus, social media is the new spice in the culinary world.
Chiara Ferragni
Chiara Ferragni didn’t just ride the wave of digital influence—she helped create it.
(Moderator) Andreia Vale / Carlos Scappini / Tiago Froufe / more to be announced
What happens when a brand, an agency, and a creator get it just right?
(Moderator) Brodie Carr / Artur Mendes / Paulo Junqueiro / more to be announced
Live events today don’t just reflect culture – they shape it, spark trends, and create viral moments that dominate the digital world.
(Moderator) Pedro Teixeira / Luís Correia / more to be announced
Football today is more than a sport—it’s a global platform for influence, culture, and business innovation.
Andrés Ortolá / more to be announced
What if the next big influencer isn't human?
Tech & AI
Cristina Ferreira
Cristina Ferreira is more than a household name—she’s a self-made media empire.