In a world where trust continues to shift from institutions to individuals, influencer marketing holds immense potential to drive brand growth — but only if it preserves authenticity. 

Making it work requires true alignment between brands, creators, and agencies.

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In this session, our panelists break down what’s actually driving ROI in modern campaigns, how creative control is being balanced across the ecosystem, and what’s next in the brand–influencer–agency triangle. 

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From insights to practical frameworks, this is a deep dive into what effective collaboration looks like.