On the final day of ICON, explore how creators, platforms, and brands are shaping what’s next—across entertainment, sports, tech, and storytelling.
(Moderator) Tiago Froufe / Rebeca Caldeira / more to be announced
From sponsored posts to long-term brand building, the relationship between creators and companies is evolving fast.
Brands, Marketing & Content
Speakers to be announced
What started with personal style evolved into a powerful voice – and an empire built on connection, creativity, and authenticity.
Becoming an icon
Nuno Agonia / Rita Pereira / more to be announced
The future of social media is evolving at lighting speed, and it’s getting more dynamic and disruptive than ever.
Tech & AI
Blending heritage, fashion and digital culture - to build a unique personal brand
Yaël Meier / more to be announced
Gen Z doesn’t just consume content – they shape it, remix it, and demand more from the brands behind it.
In today’s digital age, music artists aren’t just performers — they're shaping culture, building brands, and influencing global trends through social media.
Business & Industries
Simon Cowell
Some people follow trends. Simon Cowell creates them. This ultimate icon, is an architect of modern influence.
Entertainment, Culture & Society