Oriol de Pablo has always had an entrepreneurial spirit; he can't remember a time in his life without that spark for entrepreneurship and innovation.After studying Art History in London, Oriol de Pablo pursued a Master's degree in Globalization and Emerging Markets in Barcelona.

From 2001 to 2006, he then studied Business Administration at IQS. These experiences provided him with the knowledge and skills necessary to venture into businesses such as Joyners, where he worked for 7 years, and VICIO, the leading Smash Burger company in Spain, which he co-founded with Aleix Puig in 2020.Today, VICIO is one of the most innovative and fastest-growing brands in the food delivery sector in Europe.

With more than 30 locations in Spain and a team of over 800 employees, Oriol leads the company as CEO, driving its expansion and consolidation into new markets, such as the recent opening of its first international location in Lisbon.