Jessica Athayde

Jessica Athayde

(Speaker) Actress & Author

June 5, 2025

Building a Personal Brand in the Age of Social Media: How Creators become Entrepreneurs

Being a creator today means more than going viral—it’s about building something that lasts.

Jessica Athayde, an actress with over 20 years of career in Portugal, she is also known for her authentic digital presence.

Jessica Athayde, 39, has been working as an actress for the past 20 years in Portugal. She is widely known for her work in TV, Theatre and Cinema. She was one of the first in her field to develop a digital footprint. From her blog to her social media, Jessica always knew that whatever path she chose, she would always be real, raw  and very aware of the effects of her contents could have, especially among the younger audience.

One of her bestselling books "Não queiras ser perfeita, mas faz o melhor por ti" (“Don't try to be perfect, but do the best for yourself”) (2015) really set the tone for her communication with her audience and it is still today her moto, her way of living.