Chiara Ferragni

Chiara Ferragni

(Speaker) Entrepreneur & Fashion Icon

June 5, 2025

From Influencer to Entrepreneur: Creating an empire with Authenticity

Chiara Ferragni didn’t just ride the wave of digital influence—she helped create it.

Chiara Ferragni is a pioneering fashion influencer and entrepreneur, CEO of TBS CREW and founder of the Chiara Ferragni brand.

Chiara Ferragni is a leading fashion influencer turned entrepreneur, CEO of TBS CREW Srl and founder of the Chiara Ferragni brand. She began her career in 2009 with her personal style blog The Blonde Salad, launching her eponymous fashion brand in 2013. By 2016, she expanded The Blonde Salad into a lifestyle site, e-commerce platform, and talent agency managing her sister, mother, and glam artist Manuele Mameli.

In 2019, she created the Beauty Bites masterclass, winning the Glamour Award for “Best Beauty Masterclass of the Year.” That same year, her documentary Chiara Ferragni Unposted premiered at the Venice Film Festival and became Italy’s most-watched film-event with 160,000 viewers in just three days.

In 2021, her docu-series The Ferragnez debuted on Amazon Prime Video in 240 countries, with a second season released in 2023. Chiara also co-hosted the 73rd Sanremo Festival in 2023. With over 28 million followers, she is considered a pioneer in fashion and social media, having created a new space for influencers as successful entrepreneurs.