At 30 years old, Rebeca Caldeira is one of the new voices in digital who challenges labels and expectations. With a background in Communication and Management, she has built a diverse career, working in three companies from different sectors, always focused on digital and innovation.

Rebeca is not just a content creator - she’s a born strategist who has been growing exponentially. In just one year, she went from 1,000 to over 230,000 followers, capturing the attention of brands and audiences with authentic, disruptive, and unfiltered content. Her feed mixes humor and lifestyle with an unexpected twist that captivates and wins over her audience. For her, the future of social media lies not in perfection, but in authenticity and true connection with the audience. The numbers speak for themselves: her spontaneous and innovative approach has generated great curiosity, establishing her as one of the freshest and most relevant voices in digital in Portugal.